BEM Career Option After 12th

The Bachelor of Event Management program provides the skills to plan, organize, and manage events ranging from corporate events to cultural festivals, weddings, and more. With the event industry growing rapidly around the world, BEM provides a formally defined pathway to a stimulating and imaginative field with extensive career opportunities.

What is a Bachelor of Event Management (BEM)?

BEM is a specialized three-year undergraduate course designed to provide students with practical knowledge in event planning, project management, marketing, and logistics. The course is highly practical and focuses on the coordination, design, and execution of events.

Key Aspects of the Bachelor of Event Management (BEM)

1. Duration of the Course: 3 years generally distributed within 6 semesters
2. Specializations:

• Wedding and Social Event Management
• Corporate Event Management
• Exhibition and Trade Show Management
• Sports Event Management
• Arts and Cultural Event Management

Eligibility Criteria

To seek admission to the BEM course, a student must generally fulfill the following requirements:

• 10+2 passed from any recognized board with 50% aggregate marks.
• Some colleges conduct entrance exams and/or interviews
• Few colleges have interpersonal and organizational ability as preferred qualities.

Top Colleges Offering Bachelor of Event Management (BEM) in India

College/University	Location	Approximate Fees (INR)	Entrance Exam
National Academy of Event Management (NAEMD)	Mumbai, Ahmedabad	3-5 Lakhs	Institute Exam
Indian Institute of Event Management	Delhi, Bangalore	2-4 Lakhs	Direct Admission
Amity University	Noida	4-5 Lakhs	Amity Entrance Test
Asian Academy of Film & Television (AAFT)	Noida	3-4 Lakhs	Direct Admission
EMDI Institute of Media and Communication	Mumbai	3-4 Lakhs	Institute Exam
International Institute of Fashion Design (INIFD)	Pan India	2-3 Lakhs	Direct Admission

Fee Structure

The cost of pursuing a BEM degree varies based on the reputation and location of the institution. Fees for Bachelor of Event Management programs typically range between INR 1.5-5 Lakhs for the entire course in private institutions. Government-affiliated institutions may offer slightly lower fees.

Career Options in the Private Sector

BEM graduates can enjoy extensive options in the private sector where they can work for different kinds of events. Some of the most common ones are as under:

1. Event Planner: Is in charge of all the details of an event from selection of venue to contact of the vendors.
2. Event Coordinator: Assists in the logistics of events that include coordination of sites and communication with the clients.
3. Wedding Planner: Is only responsible for wedding ceremonies and receptions.
4. Corporate Event Manager: Organizes corporate conferences, product launches, trade shows, and many more.
5. Exhibition Manager: He coordinates large exhibitions and trade shows, communicating with the vendors and sponsors.
6. Social Media/Event Marketer: Promote events through social media platforms, content, and digital marketing.
7. Logistics Manager: Manages Logistics and supply chain related to event equipment, Transportation, and Accommodations

Starting Salaries Range from INR 3-6 LPA for freshers and goes up to INR 8-12 LPA with experience and specialization in high-demand areas.

Career Options in the Government Sector

Though government jobs are less, some government organizations also recruit event managers. Some possible areas that Bachelor of Event Management graduates can look into in the government are:

1. Tourism and Cultural Departments: Organize festivals, cultural events, and tourism activities.
2. Government Educational Institutions: Organize academic conferences, seminars, and workshops.
3. Public Sector Enterprises (PSUs): Manage corporate events, annual events, and trade shows
4. National Sports Associations: Help in organizing sports events, tournaments, and national competitions.
5. Public Relations Departments: Handle any public event organized by the government, such as inaugurals, press meets, and awareness programs.

Government Pay Scale: Typically starts at INR 3-5 LPA but can go higher with age.

Future Trends and Scope in Event Management

1. Virtual and Hybrid Events

• Description: Virtual and hybrid events are popular in the digital world, wherein demand is high due to their flexibility, global accessibility, and wide reach. Hybrid events combine virtual experiences with in-person interactions. With regard to viewers around the globe, they can participate in these live events.
• Scope: The formats have expanded the audience base because travel costs and other logistical limitations have been reduced. Corporate and educational sectors are highly attracted toward adopting hybrid models to gain the benefit of cost-effectiveness and ease in conducting the events.
• Trend Impact: The demand will be with event managers who can efficiently deploy the use of digital tools, live streaming, and interacting audiences for virtual participants. Proficiency in platforms such as Zoom, Hopin, and other virtual event applications is essential.

2. Sustainable Events

• Description: As there is more awareness of climate change and sustainability, the service sector in the event market has also shifted towards eco-friendly practices. Sustainable events involve less generation of wastes and use recyclable materials, source locally, and employ energy-efficient solutions.
• Scope: Clients now green initiatives, and venues adjust their operations to adapt to zero-waste policies. Event planners who really practice the use of sustainable practices are able to ride on this increased demand in concerned events.
• Trend Impact: Event organizers have to incorporate sustainability in every aspect of the planning and execution process. These would involve sourcing products deemed by majority as environmentally friendly, sources that are sustainable, and proper waste management.

3. Customized Experiences

• Description: To the today’s attendee, experiences are new and memorable. Event planners are customizing events to fit certain tastes, cultures, and preferences so that every event feels like a private, memorable experience.
• Scope: Customization appeals to a wide clientele; everything from bespoke brand activations to tailor-made interactions is possible. Whether it is the development of immersive experiences for corporate clients or customized decor for weddings, customization is the gold.
• Trend Impact: Only the event manager who could ultimately personalize experience will win. Knowing a client’s preference, using audience feedback to enhance an event, and integrating unique elements that would make an event one of its kinds are all important aspects in making memorable events. 4.

4. Data-Driven Event Planning

• Description: The event is certainly shifting as it pertains to analytics. Analysis of attendee data, feedback, and engagement metrics helps the event managers deliver great events through informed decisions in the future.
• Reach: Data helps make each step, from planning to marketing, almost effective. The overall level of engagement and satisfaction may be improved. It is also possible to personalize marketing and follow-ups based on data-driven insights.
• Trend Impact: Event managers should leverage data analytics to monitor patterns in attendance, audience preferences, and refine the marketing. This trend further necessitates leveraging tools like CRM systems and analytics platforms as well.

5. AI and Technology Integration

• Description: AI is rewriting and redefining the event industry that says goodbye to chat bots customer service and hello to VR and AR for immersive experiences, provides better interactivity and convenience through this whole process for the attendees.
• Scope: It transforms how the events are experienced and managed by the adopting technologies including fast check-ins using facial recognition, AI-driven personalized recommendations, and immersive experiences through VR/AR.
• Trend Impact: The even managers must know the emerging technologies that can be used, and these technologies must be integrated to add value to their events. The ability to manage AI-driven tools, VR/AR technology, and event management software is increasingly important in delivering innovative and interactive events.

Further Study Options for Bachelor of Event Management (BEM)

1. Master of Event Management (MEM)

• Is a specialized postgraduate course which will revolve more around advanced event management strategies, leadership, and innovation in event planning.
• Usually takes 1-2 years, and more specific and advanced knowledge can be sought in event marketing, logistics, budgeting, and managing risk .
• Most MEM programs provide the opportunity to take an internship or industry projects to gain experience

2. MBA in Event Management

• MBA with an emphasis in Event Management involves professional event planning with that of advanced business management training so that the areas like finance, marketing, and strategic planning are addressed.
• This degree is useful if you want to lead in the event industry or become an entrepreneur in this field.
• Duration is usually 1-2 years, and admission process includes entrance tests such as CAT, MAT, or GMAT in some colleges.

3. Master’s in Public Relations or Mass Communication

• Often overlap with events management, so a master’s in PR or Mass Communication would make suitable students for event promotion, media handling, and brand-building.
• These courses upgrade the skills of communication strategy, media relations, and digital marketing.
• Duration: 1-2 years.

4. Diploma in Event Management Specializations

• Diploma short courses from 6 months up to 1 year enabling deeper skills in specific niche areas, such as Wedding planning, Corporate event planning, and even Sports events management
• It is suitable for candidates who want a little extra expertise in one more significant area of events but don’t want to commit to a master’s course.

5. Certified Meeting Planner (CMP) Certification

• CMP is an internationally accepted certification for meeting and event planning professionals. Provided by the Events Industry Council, it is ideal for those who intend to display their knowledge and competence in event planning.
• Qualifying candidates need the experience and pass a comprehensive examination.
• The process of certification calls for constant education and experience in advanced professionals.

6. Postgraduate Diploma in Digital Marketing

• Any event management professional requires digital marketing skills these days. This diploma is between 6 months to 1 year and based on social media marketing, content development, SEO, and digital campaigns, so it becomes an essential tool for the promotion of events.
• For all those who wish to manage events in-house or as part of an agency, this is perfect.

7. Master’s in Hospitality Management

• As such, this course is focused on the management of events in relation to hospitality, involving areas such as venue management, customer service, and the guest experience. This course would, therefore, be perfect for those wishing to serve in big event management, large hotels, or resorts.
• The program is usually 1-2 years and students seeking this course are then well set to join the luxury and hospitality industries.

8. Master’s in Tourism and Event Management

• Combines event management with tourism that ensures graduates can work in events management in tourist destinations or handle tourism promotional campaigns
• This is ideal for people interested in working with the government tourism boards, travel companies, or international event organisations.

9. Certificate in Event Management Software and Technology

• With the increased use of technology in events, this certificate learns about event management software (such as Eventbrite, Cvent), among other technologies such as AR/VR and live streaming.
• This program lasts for 3-6 months and is ideal for those who will like to leverage on technology for event execution and increase their technical expertise.

10. Master’s in Project Management

• It’s a course that provides crucial skills for managing complex projects, timelines, budget control, and other resources for events of significant stakes.
• Duration: 1-2 years; it has international applicability as this course would ultimately lead to the management of international and large events.

Conclusion

 Opening the gates to a career that is fast-paced and versatile in the event industry, a BEM opens up future prospects in several directions of events – corporate, social, or cultural. As a sector in demand, as more sectors are requiring skilled event planners for increased events across various areas, BEM offers a strong background in career moves. The event manager has high scopes of future job demands with emerging trends in sustainable and tech-driven event planning.

Frequently Asked Questions (FAQs)

1. What is a Bachelor of Event Management (BEM)?
   • BEM is an undergraduate program focusing on the planning, management, and execution of events across different scales.
2. Is Event Management a good career choice?
   • Yes, it’s a rewarding career with opportunities in both the private and public sectors, especially as the demand for professional event planning continues to grow.
3. What skills are important for a BEM student?
   • Key skills include organizational ability, creativity, communication, negotiation, and problem-solving.
4. Can science students apply for BEM Bachelor of Event Management?
   • Yes, students from any stream (Science, Commerce, Arts) are eligible as long as they meet the minimum marks criteria.
5. Do I need previous experience to study Event Management?
   • No prior experience is necessary, but an interest in events and coordination skills can be beneficial.
6. What is the starting salary after completing BEM Bachelor of Event Management?
   • The starting salary ranges from INR 3-6 LPA, depending on the role and company.
7. What is the difference between Event Management and Hospitality Management?
   • Event Management focuses on organizing and executing events, while Hospitality Management focuses on the broader aspects of hotel and resort management.
8. Can I work as a freelancer after BEM?
   • Yes, many event managers work as freelancers, especially in areas like wedding planning and corporate events.
9. What are some software tools used in Event Management?
   • Common tools include Eventbrite, Cvent, Whova, and social media scheduling tools for promotion.
10. Are internships part of the BEM curriculum?
    • Yes, most programs include internships to provide hands-on experience.
11. Is there a scope for event managers in the sports industry?
    • Absolutely. Sports event management is a growing area, especially with an increase in leagues, tournaments, and sports tourism.
12. How does BEM differ from a Bachelor of Business Administration (BBA)?
    • While BBA covers general business management, BEM focuses specifically on the nuances of event planning and management.
13. What kind of projects are included in the BEM curriculum?
    • Projects may include planning mock events, vendor negotiations, budgeting exercises, and promotional planning.
14. Is travel required in an Event Management career?
    • Often, yes, depending on the type of events managed. Roles in weddings, corporate events, and exhibitions may require travel.
15. Can BEM graduates work abroad?
    • Yes, event management is a global industry, and BEM graduates can find roles in international markets.
16. How competitive is the event management field?
    • It’s a competitive field, but skilled and well-connected professionals can thrive.
17. Are there scholarships for BEM programs?
    • Some institutions and private organizations offer scholarships for eligible students.
18. What are the challenges in an Event Management career?
    • Challenges include long hours, high-pressure deadlines, and managing multiple vendors or client expectations.
19. What are the options for higher studies after BEM?
    • Students can pursue an MBA in Event Management, a Master’s in PR or Communication, or certifications in specialized areas like wedding planning.
20. What does a typical workday look like for an event manager?
    • It involves planning, coordinating with vendors, client meetings, budgeting, and on-site event management.